By Kari Owers
It’s always easier to sell your story if you believe so passionately about it you can get close to tears. That was the case at an Entrepreneurs’ Forum event I attended this week with internationally renowned hairdresser Trevor Sorbie.
With a career that many of us would kill for, Trevor’s brand is known around the world and his ‘stylist to the stars’ status means he doesn’t have to get out of bed for less than £10,000 a day if he doesn’t want to.
But nowadays Trevor works for nothing - diddly squat. The way he stood up and promoted his new venture Mynewhair.org you were left in no doubt as to why money just doesn’t cut it for him these days.
My newhair.org is a charity set up to train hairdressers how to style wigs for people suffering from medical hair loss, most especially people affected by cancer.
It’s not just the practical tips on cutting a wig being taught, it’s how to talk to someone going through cancer treatment. For any woman especially, having their hair done is a kind of therapy, but for one that is seeing her whole identity disappear as she loses her hair, it really is ‘psychological medicine’ as Trevor puts it.
Mynewhair.org is training hairdressers across the UK how to offer the service at their salon, and hopes to see it become a way of life for people facing wearing a wig, whether they live in a remote village or a major city.
I listened to Trevor talk, and yes I did shed a tear. His passion for helping women when they are at rock bottom, by quite simply letting them face the world with a brave face and a head of hair – was simply moving.
He admitted he needs to get the word out there and asked us to spread his message. So that’s what I’m doing writing this blog. But more than that, Trevor summed up what I’ve always believed in. No matter what your business or message – if you believe in it passionately you will reach people.
This is one cause it isn’t hard to put some PR weight behind. Give that man a tip. Donate or get involved at http://www.mynewhair.org/
Posts
