Kari Owers, Managing Director
I’ve just returned from a week’s holiday and boy was it needed – we spent the week before we left with all hands to the pumps preparing our entries for the CIPR PRide Awards, and it was a tough job deciding what to enter!
When we looked back over the last year we had so many fantastic projects to pick from we really had to be strict on what we put forward.
For example the Prince’s Trust Challenge Trophy was a project that created such a media frenzy, it was the most exciting and – true to its name – challenging media relations exercise we have ever worked on. At one point we were gaining newspaper, TV and radio coverage every single day running up to the charity sporting events. Plus working on a daily basis with the sporting greats from Alan Shearer to Peter Beardsley and Glenn McCrory was great fun. More to the point we did so much of the project pro bono, we felt great when we heard it had hit all its targets to raise money for disadvantaged young people in the North East.
We were also able to think of a case study for almost every category, which shows we’ve really grown into a PR and brand communications agency with a client list of some truly inspirational companies. The freedom our clients give us to develop new concepts for the brand and communications is a real testament to the trust they have in us to deliver a really effective campaign.
So fingers crossed for the PRide Awards, and well done everyone. Looking back at all the work done in the last year made us realise we’ve had some great achievements!
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